My Perspective

Explore insights on digital transformation, AI enablement, and customer experience, shaped by my experience across global organizations. All views reflect my personal perspective.

Alicia Avşaroğlu Alicia Avşaroğlu

Why Ecommerce Revenue Stalls Despite Increasing Traffic in 2026

More traffic grows ecommerce revenue only when those visits translate into purchases at a sustainable order value. If sessions are increasing while sales remain flat, investigate traffic quality, conversion, and customer experience before investing in more acquisition.

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Alicia Avşaroğlu Alicia Avşaroğlu

When Does a Business Need Fractional Digital Leadership?

A business may need fractional digital leadership when its digital priorities require experienced direction, but a full-time executive hire does not yet fit its needs. A fractional leader works with your organization on an agreed schedule and scope, helping connect strategy, people, and execution.

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