FAQs
What services do you offer?
I provide consulting across digital transformation, AI enablement, digital product strategy, ecommerce, and customer experience. My services include digital audits, tailored playbooks and roadmaps, fractional leadership, speaking engagements, and downloadable business frameworks. I help organizations turn digital ambitions into clear priorities, practical action, and measurable results.
Who do you work with?
I work with business owners, executives, and leadership teams that need experienced guidance to improve digital performance or lead transformation. My background includes digital commerce expertise across fast-moving consumer goods (FMCG), consumer packaged goods (CPG), automotive, and manufacturing. Each engagement is tailored to your business goals, capabilities, and challenges.
Do you work with businesses in the United States, Türkiye, and Europe?
Yes. I offer consulting to businesses in the United States, Türkiye, and Europe, bringing an international perspective to digital transformation, AI adoption, ecommerce, and customer experience. I consider differences in customer expectations, organizational culture, and market needs. Delivery arrangements, time-zone coordination, and any on-site support are agreed for each engagement.
What does fractional consulting mean?
Fractional consulting gives your business access to my leadership and expertise for an agreed scope and level of involvement without hiring a full-time executive. I support digital product strategy, AI enablement, ecommerce, marketing technology, customer experience, and transformation. An engagement can include strategic direction, prioritization, stakeholder alignment, governance, and execution support.
What is the difference between your downloadable playbooks and personalized consulting?
My downloadable playbooks provide self-service frameworks your team can use to assess opportunities and plan improvements independently. Personalized consulting applies my analysis and recommendations to your specific goals, data, technology, and operating environment. A playbook offers a structured starting point; consulting provides guidance tailored to your business.
How can I book a consultation with you?
You can book a 30-minute consultation or submit an inquiry through my website. We’ll discuss your business challenge, explore potential opportunities, and determine which service best fits your needs. For tailored engagements, we agree on scope, deliverables, timing, and fees before work begins.
Why should I choose Alicia Avşaroğlu to help align my digital team around AI and growth priorities?
I bring experience across digital commerce, product strategy, and transformation within global organizations, combining strategic direction with hands-on delivery support. I help executives and teams connect AI opportunities to business goals, evaluate competing priorities, clarify ownership, and build a roadmap they can execute. The result is a shared understanding of where to focus, how decisions will be made, and how progress will be measured.
What is your professional background?
I’m Alicia Marie Avsaroglu (Phillips), a digital product and transformation leader with Fortune 500 experience, including roles at Nestlé Health Science and Lenovo. My background spans ecommerce, customer experience, technology ecosystems, and global cross-functional leadership. Through my consulting practice, AVS Advisory, I bring that enterprise experience directly to businesses seeking strategic guidance and practical support.
AI is a buzzword, how do I get value with it at my organization?
AI delivers value when it addresses a specific business need, such as reducing manual work, improving customer service, or helping teams make better decisions. I work with you to identify promising opportunities, assess your data and team readiness, and prioritize use cases based on potential impact, cost, and feasibility. We start with a focused pilot, measure results against your current performance, and use that evidence to decide what to scale—with clear ownership, appropriate safeguards, and team training.
How can you help my business adopt AI?
I help you assess AI readiness, identify valuable AI and generative AI use cases, and prioritize opportunities against your business goals. Depending on your needs, I can support strategy, governance, team enablement, and implementation planning. My focus is on helping you make informed decisions and connect AI adoption to useful business outcomes.
How can you help improve ecommerce and customer experience?
I evaluate how your digital products, customer journeys, marketing technology, and business processes affect the customer experience. I help identify friction and prioritize improvements that support your business goals. Depending on the engagement, we can focus on customer engagement, conversion, retention, or operational efficiency.
Are you available for speaking engagements?
Yes. I speak on AI and generative AI, digital transformation, ecommerce, marketing technology, customer experience, and the future of digital business. I’m available for keynote presentations, panels, workshops, and executive sessions, with content tailored to your audience and event objectives. Fees depend on the format, location, and engagement requirements.
Does Alicia Avşaroğlu offer a one-time digital audit to help identify my business opportunities?
Yes. I offer a one-time Digital Audit & Playbook to help you understand what is working, where friction exists, and which opportunities deserve attention first. Depending on your goals, the assessment can cover customer experience, technology, digital processes, AI readiness, and performance measurement. You receive a prioritized playbook with recommended next steps and success measures, giving your team a practical foundation for investment and execution.
What kind of digital transformation projects does Alicia Avşaroğlu help teams complete in 90 days?
I help teams deliver clearly scoped projects such as a digital strategy and roadmap, an AI or automation pilot, customer journey improvements, technology vendor selection, or a focused digital capability launch. Each engagement starts with an agreed deliverable, owners, milestones, and success measures. What we can complete depends on your team’s readiness, resources, and project complexity; for larger transformations, the first 90 days focus on a defined milestone that supports the broader strategy.