My Background: Navigating Ambiguity, Taking Calculated Risks, and Creating Lasting Value.
My career spans B2B marketing, corporate paralegal work, and 15 years in digital commerce—building the adaptability, judgment, and perspective to navigate complex business challenges.
From building digital organizations from the ground up to launching products and experiences and leading dozens of SaaS selections and migrations, I’ve brought clarity to complexity and aligned teams around a shared direction.
Today, I bring that breadth of experience to executives across the US, Europe, and Türkiye, offering versatile strategic leadership and hands-on support to move their digital transformations forward.
Experience Highlights
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Nestlé
Global MarTech Architecture
Digital Product team buildout - processes, skillset, strategy
AI Vibe Coding Product launch
Women in Tech Mentoring
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Lenovo
Global Digital Incubation & Transformation
AI Enablement for content factory modeling
Composable Commerce Technical Decisioning
First personalization go-live to 1M+ daily visitors
Women in Lenovo Leadership
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Lindt
US Ecommerce leader for subsidiary Ghirardelli
Grew ecomm business over 30% net profit in under 2 years
Migrations & investments for first omnichannel launch
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Gallo Wines
125 Global Brand portfolio
Built Digital organization at direction of Board as COVID began
Grew team to 40 in under 2 years
Built strategy & secured technical investment to build ecosystem
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Acer
US Ecommerce Leader
Grew all digital marketing channels over 35%
Led migration to enable global expansion
Launched six global eStores and trained local teams to lead
Professional Speaking
My personal passion: Championing Children
For more than a decade, I’ve had the privilege of volunteering as a wish granter on both the East and West Coasts, helping create meaningful experiences for children and their families. Being part of their wish journeys has been an honor and a lasting reminder of the impact we can make by giving our time.
As the leading community for ethical and responsible AI to protect the future generations, i’ve mentored product leaders at Microsoft and McKinsey - leading innovation sessions and working to stay ahead of the negative ways AI can affect our next generation.
Multi-year volunteer
Your Questions, Answered
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