The Challenge
Joined as the first digital hire for an established business with nine physical locations, where newspaper advertising was the primary source of sales leads.
The Work
Partnered with C-suite leaders to develop and execute a digital strategy focused on online visibility, community engagement, and launching Internet Sales Centers across all nine locations. Defined roles, required skills, compensation, and bonus structures, and delivered training to prepare each team for launch.
The Result
Generated over $1M in sales through the Internet Sales Centers within the first year of launch, shifting the business away from reliance on referrals and print advertising.
