The Challenge
Stepped into a digital leadership role following a major legal issue that left the business operating at a significant loss, with a lean team and limited resources.
The Work
Analyzed the P&L, eliminated nonessential spending, grew digital marketing channels by 50% in under two years, and launched two new digital sales channels. Strengthened team capabilities and aligned talent with roles where they could contribute most effectively.
The Result
Achieved +16% operating profit by the end of the 24-month engagement, while expanding the team and positioning employees for success across the business.
